Informe 7- Media Consumer Journey en 100 días de aislamiento
En este nuevo informe del área de Consumer Insight & Transmedia de Ignis Media Agencia, queremos compartir algunas reflexiones e información respecto de estos 100 días de aislamiento y como es el media consumer journey. Tomamos tres ejes de análisis: Los nuevos comportamientos y hábitos adquiridos durante esta etapa de aislamiento ¿perdurarán en la nueva normalidad o serán efímeros?; el Media Consumer Journey ¿cómo es el consumo en 100 días de aislamiento entre las diferentes
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