Informe 5 Covid 19 Cambios en el Media Consumer Journey
El equipo de Consumer Insight & Transmedia de Ignis Media Agency realizó el quinto informe en el marco del COVID-19, en esta oportunidad analizando el consumo de los medios en la nueva fase de aislamiento social. En “Informe 5 COVID-19. Cambios en el Media Consumer Journey” Consumidores multipantalla El aislamiento social obligatorio encontró a los consumidores con dispositivos tecnológicos que le permiten informarse, entretenerse, aprender, interactuar con el exterior, compr
Informe 4 // Covid-19 La voz emotiva de las marcas
El equipo de Consumer Insight & Transmedia de Ignis Media Agency realizó un cuarto informe en el marco del COVID-19, en esta oportunidad retomando la comunicación de las marcas, pero en una fase más avanzada de distanciamiento social. En “Informe 4 COVID-19. La voz emotiva de las marcas” podrán leer sobre algunos datos globales, regionales y de Argentina sobre el futuro cercano de la economía (proyecciones del PIB, pobreza estimada para 2020, sectores que son más o menos afec
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