Las chicas de la generación Z
En esta ocasión el equipo de Consumer Insight & Trasmedia decidió hacer foco en el análisis de las mujeres de 12 a 18 años de NSE medio alto, cuales son sus proyectos, su modo de vivir el presente, el consumo, sus opiniones e intereses. En Argentina, la generación Z representa el 10% de la población, y a menudo suelen ser hijos de la Generación X pero algunos también ya son hijos de Millennials. La generación Z es muy independiente, sensible a la inclusión, el respeto y los
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