Los Twee
El área de Consumer Insight & transmedia, de Ignis Media Agency, realizó una investigación para conocer acerca de los Twee, unos consumidores especiales que tienen características propias y predilecciones que los diferencian de otros. En 2014 el periodista Mark Spitz los llamó “Twee”, nombre que hace referencia a modo en que los bebés estadounidenses pronuncian la palabra "sweet" (dulce); suena como "twee". Si bien es un grupo que no tiene características tan claras e identif
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