CONSUMO, TECNOLOGÍA Y MARCAS EN UN MUNDO LÍQUIDO
En el ecosistema de las multiplataformas los consumidores se relacionan de distinta manera con la tecnología y las experiencias propuestas por las marcas. Clusterizamos el universo internauta según su relación con las marcas, la tecnología e internet y sus trayectorias de compra. En esta oportunidad, analizamos seis perfiles de consumidores claves que nos permiten realizar más efectivas y novedosas estrategias de comunicación y explorar las potencialidades en el desarrollo de
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