LA HUMANIZACIÓN DE LAS MARCAS
En esta oportunidad Ignis Medios & Comunicación realiza una investigación sobre la humanización de las marcas. Actualmente existe una tendencia muy marcada donde la “imperfección” y su reconocimiento es altamente valorado por los consumidores. Aquellos productos que se ven todos iguales y la comunicación apunta a un estereotipo inalcanzable, resulta en una estrategia de comunicación ineficiente en algunas categorías. Desde algunas marcas, la cercanía, la humanización y la
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