LAS MARCAS Y LA COMUNICACIÓN EN EL ECOSISTEMA DIGITAL
El ecosistema digital ofrece la oportunidad de especificar diferentes objetivos de comunicación; generar branding, ventas, captar registros para una base de datos, etc. El diseño de los medios claves deben apuntan a conseguir los objetivos definidos y todos los “activos” tienen que ser consistentes con el objetivo. Además se describen en este análisis las características del consumidor internauta argentino y su modo de interacción con el ecosistema digital. Sitio Web Es la p
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