CUPIDO MULTIPLATAFORMA
En esta oportunidad, tomando como marco el día de los enamorados, analizamos el alto consumo y engagement que sigue generando el contenido de las telenovelas. Vuelve a los primeros Índices de rating una novela tradicional en 2015, en este caso Las Mil y una Noches. El fenómeno interesante que se plantea para las marcas y sus modos de comunicar, es que un contenido tradicional se ensambla perfectamente con los nuevos formatos de entretenimiento y consumo. Sondeamos y ana
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